🏡 Shopfront Layout Concept (No Prices) Top Line (Attention / Local Pride) FULHAM KNOWS 🇮🇹 • Large, bold font • All caps for authority • Subtle Italian flag accent (small, top-right corner or under the text) ⸻ Middle Line (Hero Products / Star Items) THE ITALIAN JOB • LASAGNA • Slightly smaller than top line but still prominent • Consider italicized “Italian” style font for personality • Optional small icons or silhouettes: panino steaming, slice of lasagna • This immediately tells people what you sell ⸻ Bottom Line (Service + Convenience) Hot & Fresh • Takeaway or Eat In • Smaller, readable sans-serif font • Reinforces immediacy and convenience • “Hot & Fresh” → urgency • “Takeaway or Eat In” → flexibility ⸻ Design Tips 1. Font Hierarchy • Top line: 100% attention • Middle line: product focus • Bottom line: action / info 2. Colors & Materials • Background: subtle cream / light grey • Text: black or dark charcoal • Accents: red/green/white Italian stripe (discreet) • Minimal clutter → looks premium 3. Placement • Eye-level for pedestrians • Hero products visible through window if possible 4. Permanent, Premium Feeling • Avoid stickers or temporary pricing • Painted or vinyl-cut letters • Keep text short → easy to read from street ⸻ Psychology Behind It • “FULHAM KNOWS” → social proof, local credibility • Hero products large & central → draws hungry customers • Hot & Fresh / Takeaway → encourages immediate purchase • No prices → cur