

Photograph square on at label height, cropping the bottles above the shoulder and below the label so the frame holds the label band alone. Two bottles stand side by side and touching in olive and rosé glass, on a plain mid-grey studio surface softly graded, a faint coloured bounce from the labels reflecting onto it at the foot. Flat frontal light, even across both, a soft vertical highlight down each. Each bottle wears a die-cut label in three or four flat layered colour panels in yellow, blue and red, the name in outlined bold caps, a small mascot head in a circle, the barcode placed as a design element rather than hidden, flooded in fluoro green and fluoro red, with loose outlined blobs and a dashed line across it in crude black line work, the name Bad Habit Supply Co., outlined in a second colour, and a dense four-line ingredients run running around the die-cut edge and following its curve. Every colour on the pack is flat with a hard edge and the lettering is one flat colour. The label stock is matte and the fluoro ink reads brighter than the light falling on it. Hard at the die-cut edge, soft on the glass. Grey, two fluoro hues, black line work and the two glass colours behind. Dry and technical — a shelf photograph with a very loud shirt on.