

Photograph on a normal to slightly long lens from above, eight or more identical slim drinks cans lying in tight parallel rows running upper left to lower right at about forty-five degrees, cropped by all four edges and covering the ground entirely, the only dark the narrow channels between adjacent cans, which read as black. Soft directional light across the rows, each can carrying one long soft highlight down its side and the rims catching a bright metal line. Every can is the same design, a single spot colour printed on uncoated cream, a naive cartoon figure mid-action at the centre, small vignette scenes scattered around it — a tree, a ladder, a basket, a distant farmhouse — a fat geometric sans logotype above, heavy visible print grain over the whole thing, in deep purple, with a person eating the product as the motif, locked inside a ruled box filled with gold and bronze fleck, the name Brute, and a run of legal copy at four point — the design readable on two or three cans and cropped on the rest. Every colour on the pack is flat with a hard edge and the lettering is one flat colour. Matte painted aluminium with raw bright metal at the rim and the seam, the lettering's fleck catching light at a different angle from the can body. Hard at the can edges and the lettering, soft along the cylindrical falloff. Pure repetition at even weight throughout. Relentless and glossy — a pallet photographed as a texture.