

Landscape photograph, very tight, the bottles cropped at top and bottom and filling the frame edge to edge against a ground blown to clean bright white as one unbroken field. Three of the same bottle stand touching, in clear, deep red, pale pink as the three contents, each reading as a bright column behind the glass. Broad bright frontal light catches beads of condensation across the whole glass surface. Each bottle carries four or five overlapping die-cut stickers at different angles over a base label in a single spot colour printed on uncoated cream, a naive cartoon figure mid-action at the centre, small vignette scenes scattered around it — a tree, a ladder, a basket, a distant farmhouse — a fat geometric sans logotype above, heavy visible print grain over the whole thing — the name in the manner of The Awkward Society in a chunky seventies script on the largest, a hand tipping the bottle and a speech bubble on the others, a fat geometric sans, and a barcode used as a design element — and the sticker set changes per bottle, lemon, teal and pink, red and cream, so the three read as three brands. Every colour on the pack is flat with a hard edge and the lettering is one flat colour. Cold wet glass, matte sticker stock. Hard at every sticker edge, soft on the condensation. White, three contents colours, three sticker colourways, the clusters at different heights so they read as a scatter. Loud, cheap and cheerful — deliberately over-stickered.