graphic identity, invented house VELM, a simple geometric mark plus wordmark on a cobalt field, cream type, never white, type designed: even weight, fat, considered spacing. One lockup. You'd steal the mark. Avoid: white background, paper void, real logos, Leonardo wordmark, OOH headline, photoreal product, manifesto copy, purple, 3D extruded type, puddle CGI, wet-street spotlight, movie-title card, wobbly hand-lettering, celebrity.