graphic identity, house name KETT only, pale cream condensed sans plus a circle-cut mark on a solid grainy orange colour field (CRITICAL: high chroma, never white), even spacing, 2D brand board. One lockup. You'd steal the mark. Avoid: white background, 3D extruded type, wet-asphalt noir, movie-title card, puddle letters, real brands, manifesto copy, OOH headline, Leonardo purple, type-on-photo overlay, physical letters standing in a landscape, numerals as architecture.