graphic identity, house name HOXE only, a simple geometric mark plus cream wordmark on a solid saturated forest-green colour field, no photo no landscape, never white, type designed: even weight, fat geometric sans, considered spacing. One lockup. 2D flat vector brand board. You'd steal the mark. Avoid: white background, paper void, real logos, Leonardo wordmark, OOH headline, photoreal product, manifesto copy, purple, 3D extruded type, puddle CGI, wet-street spotlight, movie-title card, wobbly hand-lettering, celebrity, the words invented/wordmark/house/OOH typeset in the picture, 3D letters standing in a landscape, trailer CGI, tilted DIY, underline under one letter, indie-zine leftover.