folk gouache illustration, limited palette cream forest poppy lavender, risograph grain, a dog under oversized lantern-flowers, tiny house on its back, flat field, decorative not cute. Avoid: clip-art, 3D render, photoreal pretending to be a drawing, Leonardo purple, real logos, real IP, celebrity, grey corpse skin, clown nose, slit eyes, chibi, sparkle-eye, white void, OOH headline, manifesto copy.