A dark grainy close-up of fruit and leaves at shallow focus. The invented name QUILLO set in a heavy rounded geometric sans, all capitals, set very tight with the counters nearly closed in pale mint, filling two thirds of the width, centred on the frame's middle. The word alone, set once. A founding year, small, above the mark, all of it in an italic high-contrast serif at a fifth of the name's size. The grain runs continuously across the whole picture and the lettering sits perfectly flat on top of it. The mark stands clear of all four edges with an even margin. A clean brand-identity crop, the lettering perfectly legible and correctly kerned, the letterforms filled solid and perfectly even in one flat colour, set in exactly the type treatment named above and in exactly the case named with it, flat type sitting square to the frame.