Concept Definition Inputs: Target audience (luxury travelers, wellness-focused), location (Croatia, coastal), emotional tone (calm, warm, indulgent) Output: One-line brand vision: e.g., “A serene Mediterranean escape blending heritage stonework with modern comfort and immersive coastal views.” AI Visual Generation Tools: MidJourney / DALL·E 3 / Leonardo.ai Prompts: Include architectural style, material palette, furniture style, lighting mood, outdoor/indoor integration Example: “Mediterranean coastal boutique hotel interior, natural stone walls, warm wood flooring, sunlit terraces with ocean views, minimalist furniture, lush greenery, warm ambient lighting, photorealistic” Outputs: 3–5 AI-generated images representing different areas: lobby, rooms, terrace, spa